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Keyword Lists for Product Research
Every
single product has its own keyword market—different
keywords that people are using when they search for
that product online. Online retailers who are
serious about making internet selling a full-time
business have to learn how to gather and analyze a
products keyword market. You have to know how to
collect the many different keywords and keyword
phrases that people use when they search for a
particular product online.
For every product you research you’ll create a
keyword list. A good keyword list contains the many
different ways people online are searching for that
product. By knowing how many different keyword
variations there are for a product you’ll know what
kind of customer base you can potentially have for
that product—before you even start selling it!
For example, if you were thinking about selling fish
tanks you would want to find out how many ways
people are looking for fish tanks when they search
online.
You might find:
• 4,000 people searching typed in fish tank
• 2,500 people typed in fish tanks (with an s)
• 700 people typed in aquariums
• 500 people typed in 10 gallon fish tank
• And so on…
Each different keyword or keyword phrase you find
for a product can represent different groups of
customers! The more relevant keywords you can add to
your list, the more potential traffic you can tap
into.
The power you have to really tap into a variety of
customers online looking for your product really
starts to uncover as you begin thinking in terms of
keywords. Keywords are truly the KEY to finding
shopping customers online and retailers get very
creative when it comes to finding new groups of
potential customers to tap into online.
With an online business, you have so much more
ability to drive traffic, try out new ideas and
search for new customers than any brick and mortar
store has ever had in the history of retailing.
Learn to love keywords. They are your best friend as
an online seller and the more you know how to
research a products’ keyword market, the more
customers you will be able to uncover that many
people may not know about.
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